Professional results and goal driven UX developer, communicator, manager, and
media specialist with over fifteen years of experience in information technology,
public relations, marketing, promotion, and advertising. Designer/developer of
national award winning website ideology that resulted in increased departmental
and citizen engagement. Passionate about communication strategy, content
development, brand management, and showing how effective communication can
create meaningful contributions within the organization and community.


BA – Multimedia of Arts & Sciences

The University of North Carolina at Asheville | 2006


Web Administrator III & Manager

Buncombe County Government | 2018-Present

Managed team of three for web content creation and online campaign management. Worked with social media manager to implement Facebook Pixel. Improved event registration and awareness by building online calendar presence with payment gateways, scheduling, event registration, and email notifications. Improved customer service by implementing online chat and bot service. Led communications teams in email marketing strategies through a global pandemic. Unified web content presence by claiming 50+ business listings associated with departments and agencies through Google, Bing, Yelp, and Apple Maps. Centralized asset management by use of enterprise Adobe Creative Cloud accounts, brand management libraries, and user permissions. Worked with role based provisioning team to improve user security access across all third party tools not connected to the county’s active directory and Windows authentication.

• Worked with county management and other local businesses to build the One Buncombe website and donation portal, which raised over $1.66 million for local businesses impacted by COVID-19.

• Worked with PR department to design and develop state and national award winning employee intranet to improve internal communications and improve employee relations.

UX/UI Designer & Web Developer

Buncombe County Government | 2014-2018

Created county-wide responsive design system to improve development time efficiency and online brand management across all sites and applications. Implemented Google Tag Manager to centralize event tracking and monitor user traffic and engagement patterns. Established Google Data Studio dashboards for departments to monitor traffic patterns and improve external promotions by identify-
ing audience trends to and from

  • Worked with PR department to design and develop award winning external news portal for more streamlined approach to improve social engagement.
  • Implemented Twitter Bootstrap framework across county sites and applications to improved user experience for mobile and tablet users.
  • Led Section 508 accessibility initiative of, resulting in an improved accessibility site score of 96.3.

Web & Production Manager

Buncombe County Government | 2010-2014

Responsible for all internal and external communication strategy and marketing efforts for Buncombe County Government. Managed departmental production budget and supervised a team of four. Managed all county brand assets and worked to build brand recognition in the community. Designed and developed a state and national award winning website that directly increasing employee and resident engagement. Rebranded county TV station and improved production quality and graphic packages. Converted production channel to a schedule based platform and improved overall media and stakeholder relations by working with community partners.

  • Increased YouTube video viewership 500% in first two years
  • Designed and developed video based e-marketing newsletter
  • Increased views 42% | Increased likes 69% | Increased subscribers 73%
  • Reduced website redundancies by 50%
  • Developed state and national award winning website model
  • Led team to several first and second place communication and marketing awards

Multimedia Specialist & Brand Manager

Buncombe County Government | 2008-2010

Managed Buncombe County’s new brand rollout which included first redesign and development of Worked with departments to develop both web and print marketing plans and branded promotions to increase community utilization of county programs. Developed excellent working relationships with departments, co-workers, community partners, and citizens.

  • Increased Buncombe Life Magazine print interest by 50% between 2009 and 2010
  • Reduced print costs by switching to 20% post-consumer recycled paper
  • Introduced building window and bus wrap marketing
  • Started email marketing newsletter


  • Leadership Experience
  • Communication Planning
  • Critical Thinking & Problem Solving
  • Graphic Design
  • Video Production
  • Cinematography
  • Photography
  • Team Building
  • Data Tracking & Analytic
  • Attention to Detail


  • Adobe Creative Cloud
  • Photoshop
  • Indesign
  • Illustrator
  • After Effects
  • Premier
  • Final Cut Pro
  • Visual Studio
  • Google Tag Manager
  • Google Search Console
  • Google Programmable Search
  • Windows IIS
  • Jaaxy
  • Git
  • Sprout Social
  • Smartsheet
  • iContact


  • Advanced Google Analytics
  • Google Tag Manager
  • CJIS – Security Awareness
  • HIPAA Training



Kathy Brady | 828-545-2230
Information Technology Director

Corinne Duncan | 828-707-0590
Election Services Director

Kathy Hughes | 828-545-7468
Former PR Director


Annie Fain Liden | 828-541-2874

Thomas Mims | 704-860-9802
Technical SEO Analyst | Aeroflow


First Place – Savvy Award – Employee Focus Intranet – (National Award)
City County Communications and Marketing Association (3CMA) | 2019

First Place – Communication Technology – Employee Focus Intranet – (State Award)
North Carolina City and County Communicators (NC3C) | 2019
Employee Focus intranet was a state and national award winning direction and communication model
that improved employee engagement and helped keep our employees informed of important Buncombe
County news and events.

Award of Excellence – Most Innovative – County Center Homepage
City County Communications and Marketing Association (3CMA) | 2016
Developed and led the Buncombe County home page redesign. Once implemented this newly designed
platform revolutionized how our PR team worked. It integrated social media and web-design to create a
modern user experience by turning a stagnant website into a dynamic news forum that was easily shared
on social media.

First Place – Savvy Award – County Center Newsletter
City County Communications and Marketing Association (3CMA) | 2016
Redesigned and developed the Buncombe County Newsletter to create consistency with the home page
redesign. The newly developed newsletter matched our web page and other branded materials unifying
the overall brand. Additional promotion of the news letter resulted in more reach and engagement.

First Place – Telly Award – Video Documentary – Forever Free
Annual Telly Awards – Hollywood, California | 2014
Forever Free was a documentary that highlighted the digital documentation preservation of Buncombe
County Slave Deeds. Telly Award winners represent work from some of the most respected advertising
agencies, television stations, production companies and publishers from around the world.

First Place – Digital Marketing – Video Ezine – (State Award)
First Place – Magazine – Buncombe Life – (State Award)
North Carolina City & County Communicators (NC3C) | 2013
Along with a cleaner layout for news, the redesigned ezine included spotlight BCTV YouTube videos to
increase awareness of our productions and newly rebranded channel. The 2013 edition of Buncombe Life
included all in-house photography, a new layout, and better use of graphics.

Second Place – TV & Videos – Interview/Talk Show – (State Award)
North Carolina City & County Communicators (NC3C) | 2012
Video highlighted 22 years of commissioner Bill Stanley’s life as a county commissioner.

First Place – Pinnacle Award – Website – (National Award)
First Place – Members’ Choice Award – Website – (National Award)
National Association of Government Webmasters (NAGW) – Cincinatti, Ohio | 2011
Led redesign and development of fully responsive New features included responsive elements for mobile use, custom departmental homepages with filtered news feeds, emergency notifications, and weather.

Excellence in Public Service – Outstanding Technician, Assistant or Aide
Buncombe County Government – City, County, State, Federal | 2011

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